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Authenticity Lacking in Influencer Marketing
A recent study by Bazaarvoice has revealed that European consumers consider customer reviews to be more credible than recommendations from social media influencers. The study
Online Reviews: Key to Buying Decisions
Online reviews have become the most important factor for consumers when making purchasing decisions, according to a study by the German Federal Association for Information
Identifying High-Quality Wine Chemically
Counterfeit products are a major problem in various industries, including fashion, art, and even wine. However, researchers from the University of Natural Resources and Life
