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Authenticity Lacking in Influencer Marketing
A recent study by Bazaarvoice has revealed that European consumers consider customer reviews to be more credible than recommendations from social media influencers. The study
Facebook threatens scientists with advertising
Facebook Attempts to Halt Research Project on Presidential Election Advertising Facebook has threatened to stop a research project by New York University (NYU) that investigates
Smartphones strain relationships
The negative impact of smartphones on relationships has been highlighted in a recent study by ElitePartner. The study shows that excessive use of mobile devices
First Hoverboard Ready for Market
A team of British and American scientists has developed an algorithm that can determine a user’s essential character traits based on their Facebook likes. The
Facebook Alters Our Brain
A new study from the UK suggests that social media platforms like Facebook are causing us to lose our individuality and revert to childlike thinking.
